How I increased my ad's CTR from 0.3% to 2% with a few simple changes after a call with someone from Reddit. Two important Tumulus reminders. Also, playing more Compile and loving it.
This is such a funny coincidence because I just saw one of your ads now while scrolling on Reddit! Obviously Iām already in your audience, but it was a bit of a surprise to see it on a subreddit that I hadnāt expected to see it on. Really interesting write up, especially about how your sales call went and their notes about marketing
This article reminded me to FINALLY subscribe to Tumulus and get the back issues before they are gone.
I'm definitely one of those people who likes to write down info about ads that grab my attention and go look them up later. If an ad doesn't tell me the name of the product or who is making it, I generally keep scrolling. I'm generally not going to click on a link that wants more info from me without knowing the basic info about the product.
Thank you so much for subscribing! I only have a handful of Tumulus 01 left and then they will be gone. There's a bit more of Tumulus 02 because it's newer.
Great point about making sure a name/logo is visible. It's exactly what the Reddit guy told me and it makes a lot of sense. I'm the same way!
FYI this post was super helpful for me for a moodboarding/image gallery site I make called mood.site - adding in the title of the app to the ad plus making a carousel image post increased my CTR from 0.2% to about 2.5%, so THANK YOU!
This is such a funny coincidence because I just saw one of your ads now while scrolling on Reddit! Obviously Iām already in your audience, but it was a bit of a surprise to see it on a subreddit that I hadnāt expected to see it on. Really interesting write up, especially about how your sales call went and their notes about marketing
Hah, that's cool! I wonder if it was the algorithm attempting to explore other possible targets (see #3 above).
Thank you!
This article reminded me to FINALLY subscribe to Tumulus and get the back issues before they are gone.
I'm definitely one of those people who likes to write down info about ads that grab my attention and go look them up later. If an ad doesn't tell me the name of the product or who is making it, I generally keep scrolling. I'm generally not going to click on a link that wants more info from me without knowing the basic info about the product.
Thank you so much for subscribing! I only have a handful of Tumulus 01 left and then they will be gone. There's a bit more of Tumulus 02 because it's newer.
Great point about making sure a name/logo is visible. It's exactly what the Reddit guy told me and it makes a lot of sense. I'm the same way!
Thanks again!
FYI this post was super helpful for me for a moodboarding/image gallery site I make called mood.site - adding in the title of the app to the ad plus making a carousel image post increased my CTR from 0.2% to about 2.5%, so THANK YOU!